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Our Mission

When Anna & Phoebe the cheeky cockapoo started Pawdaw of London, their mission wasn't just to sell dog accessories. It was to improve the lives for both pup's and their parents too, while building a community of dog lovers along the way. And from the moment our first Luxury Dog Towel hit the shelves, we've been committed to making that mission a reality.

The truth is our time is limited, and we wanted to save as much of it of possible on cleaning and chores, so we could spend more of it making memories. Today, thousands of pups and their human companions have joined our family and every day our colourful pack continues to grow.

With your help, we're also making a difference to vulnerable dogs on the streets through our charity partnership with D.O.T.S. With 1% of sales donated, you can know you're doing your bit to improve the lives of homeless owners and their dogs.