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Pet Industry Federation Innovation Awards Finalist 2026
Where safety and protection meets unmistakable style
Introducing the next generation of canine outerwear — the Pawdaw of London Reflective Waterproof Raincoat. Designed for dogs who stride confidently through city streets, countryside trails, and early morning park walks, this statement piece delivers exceptional visibility, superior protection, and refined British style.
Shine Bright. Stay Safe.
Crafted from advanced reflective fabric with a stunning iridescent rainbow effect, this coat illuminates in the dark when caught by headlights or street lighting — dramatically enhancing visibility on those dim winter mornings and late evening strolls. When wet the raincoat will reflect silver.
Available in two sophisticated shades:
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Burgundy – rich, elegant and timeless
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Silver Blue – sleek, modern and striking
By day, it’s effortlessly stylish. By night, it shines with purpose.
Built for Real Weather
With a 10,000mm water column, this raincoat is engineered to withstand heavy rain and wind, while keeping your dog completely dry. Thoughtfully constructed with protective detailing throughout, it shields from neck to tail — including the often-exposed underbelly.
Total Coverage Design
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Innovative T-bar underbody panel passes securely through the front legs and fastens around the middle, protecting the chest and underside from rain and road spray.
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Adjustable rain-stopper inner neck can be worn down, raised to the ears for maximum protection, and adjusted via drawstring for a snug, rain-sealing fit.
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Stylish outer collar can be folded down or worn upright for additional coverage — adjustable for comfort and elegance.
Smart, Secure & Fully Adjustable
Every detail has been designed with movement, safety, and fit in mind.
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6 points of adjustment for a truly tailored fit
- Adjustable inner and outer collar, inner collar can be worn up to their ears, or around their neck
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Fully adjustable belly strap with strong quick-release buckle
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Double-lock waterproof zip for lead attachment — easily position the opening for collar or harness access, then zip closed to prevent water penetration
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Adjustable Back leg straps keep the coat perfectly in place during energetic runs
- All adjustment mechanisms are safely enclosed to prevent snagging while your dog is on the move
The Perfect Fit
Available in 9 sizes, ranging from 25cm to 94cm back length, with extensive adjustability to accommodate different shapes, builds, and breeds.
Whether slim, broad, deep-chested, or compact — this coat adapts beautifully for a secure, comfortable fit.
Practical Luxury
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Wipe clean for everyday ease
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Machine washable when needed
- Durable yet lightweight construction
- Designed for city life, country living, and everything in between
Why Reflective Matters
Dogs may see well in low light — drivers do not.
A highly reflective garment can significantly increase visibility distance in the dark, giving motorists more time to react and helping to keep your dog safe in busy or poorly lit environments.
From high-traffic urban pavements to quiet country lanes, visibility isn’t optional — it’s essential.
